Our mission is to improve, innovate, and manufacture sustainable alternative therapy products. Just as important, we seek to bring transparency to the alternative therapy space by sharing our research findings directly to consumers, and then collaborating with consumers as to how our products can be developed or improved. With our customers, we hope to improve the health of people and the environments around them.

All truHug blankets are made with quality, comfort, and our Earth in mind.  

Guiding Principle #1

Honesty & Transparency

A firm commitment to truthful marketing and advertising

We prioritize being honest with our consumers. Because online e-commerce only recently disrupted the retail industry, one of the hottest new trends is selling products online. As online e-commerce legality is still in the gray, there are many firms seeking their share of the pie who promote their products unethically. Exemplified this may be done through advertising claims that are unfounded. Truhugs has a commitment to ethically earning every dollar. In turn, we hope to build a sustainable competitive advantage through honesty and hard work in online e-commerce fast cycle markets where very few products can be legally protected from imitation. This is why we offer a 100% risk-free satisfaction guarantee on all our products. We believe if we convinced you to buy a product, you should be able to return it if you believe the product was not as advertised.  Try our truHugs blanket now and if you feel like its not a good fit, we will gladly pay for you to return it to us.

Educational customer engagement

One of the ways we plan on contributing to increased transparency in the e-commerce space is by utilizing our background in scientific research. Amidst a market full of partial inaccurate presentation of the facts, we plan on breaking down what the science really means in a step-by-step easy to understand manner to our potential consumers. Ultimately, we hope to help consumers decide, for themselves, on whether our product will truly help them.

Guiding Principle #2

Social Responsibility


Our honest customer engagement is only part of several initiatives we have to help other people and the Earth.  10% of all Truhug’s profits are donated to the Textile Exchange, a non-profit organization that seeks to protect our planet through practical eco-friendly policy implementations and consumer education around the world.

Community-inspired research & development

Unlike the majority of market imitators out there seeking to maximize profit off of growing retail product categories with misleading advertising, we don’t claim to have the best product for your needs. Instead, we are focused on working with consumers in developing better products through community-involved R & D. We believe this approach will benefit our consumers, so they know exactly what they are getting in terms of value. Your will, our hands.

High upstream supply chain product safety requirements

Many textiles are manufactured with harmful chemicals like banned Azo colourants, formaldehyde, pentachlorophenol, cadium, nickle, and lead. All truHugs are manufactured in OEKO-TEX Standard 100 certified manufacturing facilities around the world. This independent certification warrants that all truHugs products are safe for children and adults alike, providing an irreplaceable peace of mind.

Guiding Principle #3

Eco-friendly Products

Diverse textile mix

Over 93.5% of all manufactured textiles are made from cotton and synthetics, supporting the low selling prices of fast-fashion and low-cost firms. Cotton and synthetic manufacturing processes often lead to excessive use of energy and water, creation of toxic waste and pesticides into Earth’s natural habitations, and unethical foreign third world country employment practices.

Truhugs constructs sustainable weighted blankets through selective integration of diverse renewable textiles. This has been a practical approach recommended by many textile sustainability experts. Because many natural renewable fabrics are fragile limiting a blanket's functionality and durability, it is infeasible to construct whole blankets purely out of these eco-friendly raw materials. Trust us, we've tried many different combinations of sustainable textiles and all the 100% eco-friendly ones broke apart after a couple wash cycles. Thus, we chose a blend of cotton, synthetics, and natural materials to make a durable, functional, luxurious product that follows Textile Exchange's pragmatic initiatives towards sustainable textile practices.  

Use of renewable natural raw materials

Much of "fast fashion" has resulted in textile waste in our landfills. In order to reduce the impact of environmentally unfriendly consumer trends, we made sure our bamboo lyocell cover is 100% biodegradable. The bamboo species we selected is renewable for textile manufacturing, meaning the plant grows quicker than we use it. In addition, the growth of bamboo requires almost no energy, water, and pesticides. In fact, the invention of bamboo lyocell is lauded as one of this century's most sustainable textile achievements, using nanotechnology to extract the fibers from bamboo pulp. Each TruHugs cover is created from fiber extracted using a recycled organic solvent mixed with water, nearly eliminating unnecessary toxic waste disposal into our environment. This contrasts heavily with other cheaper forms of bamboo fabric, like bamboo viscose and modal, which are created from bamboo fabric extracted using non-reusable toxic chemicals, like sodium hydroxide. Constant disposal of these chemicals causes inreparable damage to our planet's natural habitats.  

Guiding Principle #4

Reiterative Product Innovation

Updated 4:32 PM Sept 6th, 2018, Current reiteration: 1st design

In an industry full to the brim with market followers and imitators, we proactively seek to fix aspects of the weighted blanket customers have complained about. During product development, we scoured the web for weaknesses in current weighted blanket designs and sought to fix them. The three complaints we saw in order from highest frequency to lowest: a) Weighted blankets are too hot, b) The weighted filler in weighted blankets doesn't stay on top of the body, and c) Current weighted blankets break apart too easily. We view product innovation as an re-iterative process and have contracts with our suppliers for protected experimentation. Help us develop a more optimal secondary design! We are in the position to implement new innovations immediately.

“The best index to a person's character is how he treats people who can't do him any good, and how he treats people who can't fight back.”